When talking about sustainability, “thawing” is not typically a word we want to hear – aren’t we trying to keep the planet cool? But what if rather than thawing polar ice caps we thaw billions of dollars? A recent report entitled “Energy Efficiency Finance for Commercial Buildings: Insights from Lenders” suggested that there is close to $72 billion frozen in undiscovered energy efficiency gains. Associates from The Institute for Market Transformation (IMT) believe that these investment opportunities are largely ignored because of the misconceptions building owners have about energy retrofits. They are doubtful that energy-efficiency retrofitting would deliver positive returns on investment. Commercial building owners also frequently see the financial benefits of energy-efficiency as “a luxury they cannot afford”. Perhaps then the most important step to take towards liquefying the frozen assets is eliminating the skepticism surrounding retrofit implementation and its positive returns.